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Disclaimer
A sales agent may mail, call or e-mail as result of completing the information to discuss Medicare Advantage, Prescription Drug Plans or Medicare Supplement Insurrance.

By dialing the phone number you will contact a licensed insurance agent. We do not offer every plan available in your area. Currently we represent 5 organizations which offer 52 products in your area. a Please contact Medicare.gov, 1-800-MEDICARE(TTY users call 1-877-486-2048 ) 24 hours a day/7 days a week, or your local State Health Insurance Program (SHIP) to get information on all of your options.

Why Choose Us?
We are servants at heart. After 12 years of military service, our founder Rob Rockey wanted to continue serving his community and help local veterans with their insurance needs. When you need Medicare, Health or Life Insurance, you can be confident that we will only recommend plans that give you the coverage that meets your needs and budget.

Products

Medicare Advantange
Also called Part C, Medicare Advantage Plans are health plans approved by Medicare and run by private companies. They sometimes include extra benefits like dental, hearing, and vision.
Medicare Supplement
Also called Medigap. These policies often offer coverage for services that Original Medicare does not cover. Medicare Supplements only supplement your Original medicare benefits.
Health Insurance
Individual and family policies that are affordable and available for people to purchase. Many people qualify for subsidies to reduce their costs.
Life Insurance
We offer term and whole life insurance policies and can help you determine which is the better fit for your financial planning needs.
Prescription Drug Plans
Known as Part D, these plans cover the cost of prescription drugs. Our trained agents can help you decide if a Part D plan is right for your needs
Dental & Vision Plans
Most health insurance plans don't typically provide dental or vision coverage. We can help make sure you have coverage for glasses and cavities if you need it.
Hospital Indemnity
Your health insurance may leave you exposed to out-of-pocket expenses in the event of hospitalization.These plans provide benefits to help cover deductibles, co-pays, coinsurance, and more.
Cancer and Critical Ilness
Modern medicine can save you from once-deadly diseases such as cancer, heart attacks, and strokes. Treatment and expenses can add up quickly. We can get you additional coverage for such situations.
Helping People Enjoy Life Without Worries
About Rob Rockey
I am a Proud U.S Army Gulf War Veteran I served for 12 years. I attended Southeastern University. I have been married to my wife, Dawn for over 20 years, and we have 3 children. Before starting my insurance career in 2014, I served in the youth ministry for 17 years. I began my career in insurance selling Medicare Advantage Plans, Medicare Supplement Plans, and Part D Prescription Drug Plans. I love what I do and felt I could best serve those in my community by starting 1st Choice Health Plans by being there 1st choice to find the right plan that would fit their needs and budget, which ties into my passion for helping to make sure veterans are getting their benefits! When I’m not serving my clients, I enjoy spending time with my wife and kids. Other hobbies I have are fishing, playing pool and cheering on The Fighting Irish and The Bucs.
Address
2000 E Edgewood Dr, Suite 101, Lakeland, Florida 33803
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2000 E Edgewood Dr, Suite 101, Lakeland, Florida 33803
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